7 Creative Merchandise Ideas That Fans Will Actually Use

Merch doesn’t have to be boring; in fact, when it’s done right, it turns fans into walking billboards and loyal advocates. Think trackside toolkits, pit crew shirts that scream team pride, and banners that transform garages into shrines. The secret? Give fans something they’ll actually use; and watch your brand stick around long after the race is over. Check out these tips, ideas, and who’s doing merch right!