PAID MEDIA
Meta loves your campaign. Your revenue seems less enthusiastic.
We'll dig through Meta, Google, tracking, creative, feeds, funnels, and wherever else your money may have quietly wandered off to.
Find the leak →AUTOMOTIVE • MOTORSPORT • AFTERMARKET
Your car brand deserves better than an agency learning your industry on your dime.
We do marketing, advertising, and creative for automotive brands. We know the products, the audience, the platforms, and which numbers are actually worth caring about.
SCROLL / TRY NOT TO MAKE IT WEIRD
Meta Ads•Google Ads•Pro Photo & Video•SEO•Email + SMS•Brand Strategy•Meta Ads•Google Ads•Pro Photo & Video•SEO•Email + SMS•Brand Strategy•Meta Ads•Google Ads•Pro Photo & Video•SEO•Email + SMS•Brand Strategy•
01
THIS SHOULDN'T NEED EXPLAINING
Your agency shouldn't need a translator when you say coilover.
Pitlane is an automotive-focused marketing, advertising, and professional creative agency. We work with automotive, motorsport, and aftermarket brands worldwide, so you shouldn't have to explain your products to the people you hired to market them. We know the cars, the parts, the culture, and the difference between an audience that buys this stuff and one that just double-taps it.
02
PICK YOUR POISON
Something isn't working. Conveniently, we've seen this movie before.
CREATIVE
Expensive products deserve better than expensive-looking mediocrity.
Commercial, studio, product, track, event, and campaign creative built to do something besides collect likes from people who were never buying anyway.
Make it look expensive →GROWTH SYSTEM
Six vendors. Nine dashboards. One very expensive mystery.
Ads, SEO, email, SMS, retargeting, creative, and measurement should probably know each other. We're weird like that.
Connect the damn thing →LAUNCH / EVENT / TIMING
Deadlines are a terrible time to discover nobody had a plan.
Product launches, SEMA, motorsport, campaigns, and events. We handle the strategy and execution before "we'll figure it out there" becomes the strategy.
See SEMA coverage →03
RESULTS > VIBES
Pretty work gets compliments. Profitable work keeps the lights on.
$7M+tracked ad revenue in 2025
24.1xaverage site-wide ROAS
32%YoY tracked revenue growth
116.37xbest recorded ROAS
Not every account turns into a highlight reel. That's fine. We care about the number brands eventually have to answer for anyway: what did the money do?
04
RECEIPTS, WITH CONTEXT
Anyone can screenshot a ROAS number. Here's what actually happened.
Good numbers are less impressive when nobody knows why they happened.
Campaign structure, attribution, feed health, creative testing, retargeting, and budget decisions built around profitable growth instead of whatever the platform decided to celebrate that week.
$7M+tracked ad revenue
24.1xsite-wide ROAS
Race-weekend content shouldn't die Monday morning.
Trackside, commercial, product, and campaign assets built for sponsors, launches, social, ads, and the part where somebody eventually needs to use them again.
See the creative →Traffic is not a strategy. Neither is owning more dashboards.
We connect the ad, landing page, tracking, retargeting, and follow-up so somebody can finally answer the painfully reasonable question: did this make money?
See the whole mess →PRO CREATIVE
Anyone can stand trackside. That's sort of the problem.
Photo and video built for campaigns, launches, sponsors, ads, social, and brands that would prefer not to look like everyone else with a media vest.
CAMPAIGN THINKING
We usually ask what the content is for. Wild concept.
Creative built around where it's going, who needs to see it, and what they're supposed to do afterward. Not just filling next Tuesday's content calendar.
ACTUALLY MOTORSPORT
We didn't discover racing when it became a marketing vertical.
Formula Drift, Champ Off-Road, Gridlife, Time Attack, and years spent around actual race cars. The loud kind. With tires.
05
THE PAID MEDIA FUNNEL
Think your ads are fine? Good. That usually makes this more interesting.
Send us the account. We'll find the wasted spend, broken tracking, weak creative, bad structure, and anything else quietly eating your margin.
Free audit for automotive and aftermarket D2C brands. No theatre. No 47-slide hostage situation. Just the useful part.
06
FREE ADVICE. SUSPICIOUS, WE KNOW.
We have opinions. Occasionally, we write them down.
Marketing, advertising, creative, and automotive industry problems explained without pretending every answer needs a webinar and your email address.
PAID MEDIA
Your creative isn't fatigued. Your idea is.
Why refreshing hooks matters more than changing background colors and pretending it's a new ad.
SPONSORSHIPSponsorship is not a marketing strategy.
A logo on a car is an asset. What you build around it is the strategy.
AUTOMOTIVEMost agencies have no business touching automotive brands.
Knowing how to run an ad account and knowing what you're selling are two very different qualifications.
06B
TAKE SOMETHING USEFUL
Not ready to hire anyone? Fine. Steal something useful first.
No discovery call disguised as a download. Just useful shit for automotive brands trying to make better decisions before spending more money.
FREE
Let us look under the hood.
We'll review your Meta and Google setup and tell you what's working, what's wasting money, and what we'd fix first.
COMING SOONIs your ROAS actually good?
Automotive paid-media benchmarks without the usual "it depends" doing all the heavy lifting.
PLANNERShowing up with a camera is not a shot list.
A practical brief for figuring out what needs to be shot, where it's going, and why you're paying someone to make it in the first place.
07
YES, WE DO ALL OF THAT
We do a lot. We won't sell you all of it.
Use what fixes the problem. Ignore what doesn't. Revolutionary stuff in an industry that somehow turned unnecessary retainers into a business model.
01Meta + Google Ads
02SEO
03Email + SMS
04Social Media Marketing
05Brand Development
06Professional Photo + Video
08
YOUR MOVE
Tell us what's broken, what's coming, or what keeps getting called "fine."
Give us the useful version. What you're trying to sell, where things are getting stuck, and what a win actually looks like. If we're a fit, we'll tell you. If we're not, we'll tell you that too.
YOU HAVE A PROBLEM→WE READ IT→NOBODY PRETENDS→WE TALK IF IT MAKES SENSE