You're spending a lot to be at SEMA. Maybe bring something useful home.
Professional photo and video for automotive and aftermarket brands that need more than proof they had a booth. We build SEMA content for launches, social, advertising, sponsors, dealers, PR, and the other 51 weeks of the year.
THE BOOTH IS TEMPORARY
The content shouldn't be.
SEMA is four days of launches, meetings, products, builds, partnerships, and a truly unreasonable amount of money being spent in one building.
Then everyone goes home and discovers they have 600 photos of people standing in front of the booth and three vertical videos nobody planned to use.
We approach SEMA like a campaign, not a field trip. Before the cameras come out, we figure out what your brand actually needs to leave Las Vegas with.
LAST YEAR, IN MOTION
Content people can actually use after everyone stops wearing badges.
Vertical video, product detail, event coverage, and action content built to keep working after SEMA ends.
WHAT YOU LEAVE WITH
Four days in Vegas. Content for the other 361.
The goal is not to document that your brand attended SEMA. The goal is to leave with enough useful content to keep working long after everyone stops wearing badges.
Product + Booth Photography
The cars, products, details, booth, and brand moments worth remembering. Not 400 nearly identical wide shots of your booth.
Social Video
Vertical content built for Reels, TikTok, Shorts, and wherever else the algorithm has decided we all live this week.
Launch + Reveal Coverage
New product? New build? New partnership? We capture the thing you spent six months keeping secret so the launch lasts longer than twelve minutes.
Sponsor + Partner Content
Content that gives sponsors, partners, dealers, and distributors something better to repost than your logo on a black background.
Show + Action Coverage
The booth is only part of SEMA. We cover the cars, people, demos, activations, and everything happening around your brand during the show.
Post-Show Content Library
A usable bank of professional photo and video assets for organic, paid ads, email, PR, web, sales, and whatever Marketing suddenly needs in February.
Rapid-turnaround selects can be built into the coverage plan for launches, social, press, and time-sensitive posts.
WHY PITLANE
We already know where to stand when the car moves.
Automotive and motorsport content works better when the crew understands the subject before the camera comes out.
Automotive-Native Crew
No learning the difference between a splitter and a spoiler on your dime. We work inside automotive, motorsport, and aftermarket every day.
Built for Paid + Organic
We shoot with the downstream use in mind: social, ads, launches, email, PR, dealer support, and the rest of the places the content actually has to perform.
Event-Tested
SEMA, Formula Drift, Gridlife, Champ Off-Road, Time Attack, and enough loud environments to know the shot rarely waits for a second take.
Small Enough to Move Fast
No production circus. No fourteen-person approval chain. Just experienced people getting the right content while the thing is actually happening.
BOOK SEMA CONTENT
You're already spending enough to be there. Come home with something useful.
Tell us what you're launching, showing, sponsoring, or trying to leave Vegas with. We'll build the coverage around what your brand actually needs after the show.